Skills & Competencies for Retail Sales Staff

Retail Sales Staff job profile

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JOB SUMMARY for Retail Sales Staff

Responsible for selling goods and assisting customers on the selling floor.

JOB RESPONSIBILITIES for Retail Sales Staff

Provides suggestions and product information based on customers' needs. Maintains a thorough, up to date knowledge of products, sales and promotions. May help with store opening and closing procedures.

Retail Sales Staff SALARY RANGE

BASE 50%
$31,428
TOTAL 50%
$31,696
Job Level
A02
Job Code
SM15000039
Education/Degree
High School Diploma or Technical Certificate
Reports To
Supervisor

Retail Sales Staff Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Retail Sales Staff skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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5 hard skills or competencies (industry competencies) for Retail Sales Staff

1 Industry Competency – Retail Industry
Proficiency Level -1
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Explains how omnichannel retail provides consistent and convenient shopping experience for customers.
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Level 2 Behaviors
(Light Experience)
Follows the established merchandising guidelines when organizing product displays and storage.
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Level 3 Behaviors
(Moderate Experience)
Conducts regular retail audits to optimize operations, improve performance, and uphold standards.
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Level 4 Behaviors
(Extensive Experience)
Guides and mentors the staff in visual merchandising best practices to maintain consistent and high-quality displays.
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Level 5 Behaviors
(Mastery)
Develops and implements new retail business models to enhance the customer experience and foster brand loyalty.
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2 Industry Competency – Retail Customer Interaction
Proficiency Level -3
Skill definition-Communicating and engaging with customers to boost satisfaction, loyalty, and retention for the sales and revenue growth of retail stores.
Level 1 Behaviors
(General Familiarity)
Describes customer archetypes in the retail landscape and proposes techniques for engagement.
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Level 2 Behaviors
(Light Experience)
Gathers feedback and records customer insights to help improve retail store performance.
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Level 3 Behaviors
(Moderate Experience)
Performs routine follow-ups with customers after a purchase to ensure satisfaction.
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Level 4 Behaviors
(Extensive Experience)
Collaborates with online customer support team and other service departments to elevate the overall customer experience.
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Level 5 Behaviors
(Mastery)
Conceptualizes predictive customer relationship management systems to tailor post purchase retail interaction.
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3 Retail Sales Staff - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Sales Staff
Proficiency Level - 4
5 Competency for - Retail Sales Staff
Proficiency Level - 5

5 general skills or competencies (Job family competencies) for Retail Sales Staff

1 Job Family Competencies – Customer Acquisition
Proficiency Level -2
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Compiles a list of digital marketing technologies used to develop customer acquisition strategies.
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Level 2 Behaviors
(Light Experience)
Logs and reports the performance of digital marketing campaigns focused on customer acquisition.
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Level 3 Behaviors
(Moderate Experience)
Executes effective techniques in customer acquisition to target and reach new customers.
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Level 4 Behaviors
(Extensive Experience)
Determines critical success factors for new customer acquisition to attain all of our sales goals.
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Level 5 Behaviors
(Mastery)
Builds new channels, platforms, tools, and systems to improve and scale customer acquisition.
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2 Job Family Competencies – Customer Behavior Analytics
Proficiency Level -2
Skill definition-Collecting, analyzing, interpreting, and applying customer data to gain insights into their behavior, preferences, and needs.
Level 1 Behaviors
(General Familiarity)
Describes basic customer behavior concepts and analytics techniques used for effective sales.
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Level 2 Behaviors
(Light Experience)
Collects and compiles customer data from various sources to identify behavioral patterns and trends.
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Level 3 Behaviors
(Moderate Experience)
Performs advanced statistical and predictive modeling techniques to analyze complex customer behavior data sets.
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Level 4 Behaviors
(Extensive Experience)
Establishes customer satisfaction metrics to identify sales and marketing improvements.
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Level 5 Behaviors
(Mastery)
Creates pricing strategies based on customer behavior analytics, demand, and buying preferences.
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3 Retail Sales Staff - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Sales Staff
Proficiency Level - 4
5 Competency for - Retail Sales Staff
Proficiency Level - 5

8 soft skills or competencies (core competencies) for Retail Sales Staff

1 Core Competencies – Self-Motivation
Proficiency Level -2
Skill definition-Ability to identify one's own strengths, set goals and work hard in achieving goals, standards, and targets without external rewards or punishments.
Level 1 Behaviors
(General Familiarity)
Describes benefits of personal drive to achieve goals or standards.
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Level 2 Behaviors
(Light Experience)
Documents feedback from our senior management to encourage and increase motivation.
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Level 3 Behaviors
(Moderate Experience)
Cultivates a mindset that stays curious, positive, and resilient.
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Level 4 Behaviors
(Extensive Experience)
Helps others to recognize and leverage their strength to their advantage.
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Level 5 Behaviors
(Mastery)
Delivers training activities to build continuous self-motivation and confidence across our organization.
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2 Core Competencies – Flexibility
Proficiency Level -2
Skill definition-Adapting, responding to, and dealing with the changing environment and new situations.
Level 1 Behaviors
(General Familiarity)
Agrees that change is inevitable and that we must be able and willing to adapt.
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Level 2 Behaviors
(Light Experience)
Adjusts seamlessly to new or changing assignments, processes, and people.
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Level 3 Behaviors
(Moderate Experience)
Conducts brainstorming sessions to find new approaches to solving new problems.
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Level 4 Behaviors
(Extensive Experience)
Adjusts departmental priorities and resource allocations to support changing needs.
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Level 5 Behaviors
(Mastery)
Develops and fine-tunes transitional programs to achieve the desired performance.
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3 Retail Sales Staff - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Sales Staff
Proficiency Level - 4
5 Competency for - Retail Sales Staff
Proficiency Level - 5

Summary of Retail Sales Staff skills and competencies

There are 5 hard skills for Retail Sales Staff, Retail Industry, Retail Customer Interaction, Product Demonstration, etc.
5 general skills for Retail Sales Staff, Customer Acquisition, Customer Behavior Analytics, Promotion, etc.
8 soft skills for Retail Sales Staff, Self-Motivation, Flexibility, Initiative, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Sales Staff, he or she needs to be proficient in Self-Motivation, be proficient in Flexibility, and be proficient in Initiative.

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